Santander US Thought Leadership
Santander US Thought Leadership leverages proprietary, national consumer surveys to keep informed on the state of American households, providing an in-depth understanding of our customers and better positioning Santander to meet their evolving needs.
A full archive of research results is available below.
Paths to Prosperity:
Santander US “Paths to Prosperity” is a quarterly research series focused on middle-income Americans’ pursuit of financial prosperity. Building on trended data since the beginning on 2023, the research tracks middle-income households’ evolving outlooks on the economy and drivers of financial prosperity, including housing, vehicle access, banking and more. At Santander US, our purpose is to help our customers achieve prosperity, and this research provides us with a comprehensive view of their challenges, needs and goals so Santander can support them throughout their journey to a prosperous future.
Paths to Prosperity Press Releases
Openbank Growing Personal Savings (GPS) Tracker:
Commissioned by Santander Bank, N.A., the Openbank Growing Personal Savings (GPS) Tracker is an ongoing research series exploring Americans’ personal finances. Issued quarterly, the research consists of a recurring monthly survey on the state of Americans’ savings, coupled with supplemental data to dig deeper into savings trends and timely personal finance topics. Santander Bank and its Openbank digital bank platform division are committed to helping Americans build and grow their savings. The research uncovers challenges impacting savers and brings to light solutions for improving financial outcomes for our customers.