- Partnership builds on Santander’s broader investment in Miami and continued U.S. growth
- Santander Red Zone will bring the partnership to life throughout the Dolphins’ 2026 season
Santander Bank, N.A. (“the Bank”) – one of the leading retail and commercial banks in the United States and part of global financial leader Banco Santander (“Santander” or “Santander Group”) – today announced a partnership with the Miami Dolphins and Hard Rock Stadium for the 2026 NFL season, supporting the Bank’s brand as it continues to invest in South Florida and expands its presence in the region.
As a “Proud Partner of the Miami Dolphins and Hard Rock Stadium,” Santander Bank will be featured throughout the season, highlighted by the Santander Red Zone. Each time the Dolphins offense crosses its opponent’s 20-yard line and moves closer to the end zone during a home game, the Santander Red Zone will come to life across Hard Rock Stadium videoboards and displays as the team closes in on a touchdown. The partnership also includes in-stadium branding, digital marquee visibility near Hard Rock Stadium, and hospitality opportunities for Santander clients and colleagues.
“Miami is an important market for Santander Bank and one where we see tremendous opportunity for the future across all of Santander’s U.S. businesses. We’re excited to celebrate the Miami Dolphins alongside their passionate fanbase and continue finding new ways to build relationships with customers, clients, and communities across South Florida.”
Jason Mock
Head of Retail Banking, Santander US
Santander’s history in Miami dates back to 1979, when it opened its first private banking office in the city. Today, Miami plays an increasingly important role in connecting Santander’s customers and clients with its global network as it deepens its investment in the market.
Santander broke ground earlier this year on 1401 Brickell by Santander, a 50-story mixed-use development that will become home to its employees and businesses in Miami. In recent years, Santander Bank unveiled at the Miami Worldcenter the first Openbank physical location in the United States, and it began operating its second U.S.-based Santander Work Café in Coconut Grove.
“The Miami Dolphins and Hard Rock Stadium provide an incredible platform to bring the Santander brand to life. We're excited to work together to create memorable experiences through the Santander Red Zone and other game-day activations that bring Santander closer to fans.”
Cenk Bulbul
Chief Marketing Officer, Santander US
“Santander’s growing presence and investment in South Florida make them a natural partner for the Miami Dolphins and Hard Rock Stadium. As they continue to deepen their connection to this community, we’re excited to provide new opportunities for them to connect with our passionate fans, such as the Santander Red Zone.”
Jason Green
Executive Vice President and Chief Revenue Officer, Miami Dolphins and Hard Rock Stadium
The Bank’s partnership with the Miami Dolphins builds upon its existing relationship with the region through the Formula 1 Hard Rock Miami Grand Prix as the Official Retail Banking Partner of Formula 1. Throughout the season, Santander Bank will reach millions of fans through the Santander Red Zone, in-stadium branding, digital signage, and other activations at Hard Rock Stadium.